We, adidas International Trading B.V., or third parties on our behalf, may contact you with messages about adidas products, events and promotions or to ask your opinions when we conduct research. In order to provide you with the best personalised experience and to anticipate which of our products and services you might be interested in, we will create a profile based on the information we hold about you. To create this profile, we will store and analyse the personal data we have collected about you, including:

- your name, date of birth and e-mail address. We may also store your telephone number or postal address if you choose to be contacted by post or SMS;
- your preferences and interests that either you have actively shared with us through your adidas account or accounts or those that we have inferred through your registered interactions with adidas websites and apps (for which we may use cookies ); and
- your shopping history, both online and offline.

We will keep the profiles we create secure and we will not share them with any third parties other than those that we engage to provide services on our behalf. You are in charge, meaning we may contact you only through the channels selected by you, such as email, telephone, apps, SMS or post. If you wish to unsubscribe or to opt out of a particular channel, please follow the steps contained in the particular message or contact Customer Service. For more information, including on how to exercise your rights in relation to the personal data we hold about you, please read our Privacy Statement.